Anything for hockey

In 2015 Molson Canadian built an outdoor rink on top of a mountain rewarding a lucky fan who showed their dedication to the great frozen game. To build on the success of that event, we helped create another outdoor rink. Only this time it was in the middle of downtown Toronto and on top of a skyscraper. Molson chose the lucky people who got to play a game on the rink through a contest where Canadians could explain why they were among the country’s most dedicated hockey fans on social media using “#AnythingForHockey.”